When it comes to top-selling apparel in America, the Supreme can’t win
Supreme clothing, the apparel giant’s most-popular clothing line, has dominated American retail sales for nearly three years.
According to a report from apparel analyst comScore, Supreme clothing sold 2.9 million shirts, shoes, and other apparel units in November, nearly two-thirds of which were on store shelves.
That was up nearly 30 percent year-over-year, ComScore reported, to a record 9.7 million.
That’s the company’s best month in nearly a decade.
But the top-sellers aren’t all Supreme.
The top three retailers, Nordstrom, Forever 21, and Forever 21+, sold more than a million Supreme products, Comscore found.
The report comes as Supreme’s stock is down more than 40 percent over the past year, and is also the subject of a class-action lawsuit.
ComScore’s research is based on a sample of more than 6 million retail orders.
It doesn’t include clothing that isn’t Supreme.
And ComScore says that Supreme doesn’t account for any sales that have been recorded by a third-party retailer like Foot Locker or Nike.
But ComScore also found that some Supreme clothing items were also popular with consumers who didn’t shop at Target or Wal-Mart.
The Supreme clothing line was one of the top sellers on Amazon.com in November and November, but it sold only about 1.7 percent more than its nearest competitor, Victoria’s Secret, according to ComScore.