Which child’s clothes are the most expensive?
The price of clothes on the Internet is often the most popular search result, according to a new survey.
The annual study by consumer-focused consumer-research company Mintel found that the average price of a children’s shirt has climbed from $5.99 in 2015 to $9.99 today, a jump of nearly $1,200 in just the last two years.
The study, conducted for Mintel by the company’s brand analytics division, analyzed the prices of clothing and accessories sold by retailers on online stores and found that children’s clothing is the most costly category for consumers.
The survey asked a representative sample of more than 2,200 shoppers to rank their top three most-expensive items for children, and found children’s pants have jumped from $7.99 to $13.99, as well as children’s sweaters from $6.99 down to $4.99.
The next most-comparable item is a child’s diaper, at $5, the study found.
The most-complicated item, the child’s toys, is also up in price from $3.49 to $3, the survey found.
Other most-priced items include a kids’ stuffed animal, an adult-sized book, a baby doll, a doll house, a mama bear, a pink dress and a white dress.
The most-inexpensive item, children’s books, has jumped from about $2.50 to $2, the Mintel survey found, with the most-costly items, such as a pair of glasses, rising from $2 to $6 each.
The survey also found that baby clothes were most popular for children aged 4 to 6, followed by a toddler, a toddler sweater, a pajama top and a baby diaper.
The Mintel report, which was based on Mintel’s brand metrics, was released in conjunction with the first annual Children’s Brands Awards.
It also included a look at how parents and kids compare on social media.
Mintel found there was an average of 6.2 million items listed on the websites of major retailers for children’s clothes, compared to the 2.9 million for adults.