A vintage clothing line in India’s capital that caters to expats
A new line of clothing in Delhi is aimed at expats who prefer a casual, less formal style of life.
It has been launched by an online marketplace called A.M.G.S. India and is called The Vintage Collection.
It’s an effort to create a new category of clothing that suits the needs of expats and people who like to dress up in colourful clothing, said Arun Mishra, founder and CEO of A. M. G.S., a Mumbai-based clothing company.
“It’s meant to cater to people who want a more formal or informal way of dressing,” he said.
The brand has created a collection of vintage clothes that feature embroidered designs, vintage prints and vintage accessories, and is available in a range of styles including skirts, blouses, dresses and jackets.
The collection also includes a range that’s more functional.
The clothing line includes a number of jackets that have been worn by celebrities like Beyoncé, Jennifer Lopez, and Kate Upton.
“They’re great, they’re beautiful and they’re functional,” Mishra said.
“They’re a lot more affordable than what you might find in the big stores.”
The A. G, M. S. & Co. Vintage Collection is designed to appeal to people looking for something that they can wear with casual wear, he said, “not something that you might wear every day.”
Mishra said the brand has not yet decided whether to sell the clothing.
“There’s no official date yet,” he added.
“We’re waiting to see how the market responds.”