How the #littlegirlclothes campaign has changed the world — and you can too!
The campaign started with a simple question: What if we could send a little girl a little bit of what she wants?
The response has grown from there, as brands from the likes of Giorgio Armani, Burberry, and Calvin Klein have all jumped on board with the hashtag.
It’s been a lot of fun to see how our little girl-centric campaigns have helped to shape the fashion industry, says Jana Elt, VP of social media and content for brands at Little Girl Clothing.
“It’s been great seeing the conversations and the reactions from all of the brands that have been in the space,” she says.
In the United States, the campaign has been incredibly effective.
Last week, Target announced a partnership with Little Girl to create new, low-cost, high-quality clothing for little girls in developing countries.
While that’s great news, Elt says the #LittleGirlClothes campaign is far more than just a way to help girls grow.
“The beauty of this is that it’s just a hashtag,” she explains.
“You can do things with it.
You can get something done.”
So how can you start using it?
“I think it’s pretty easy,” says Elt.
“Just start sharing the hashtag, and then you’ll be on your way to building a brand that’s going to work for girls all around the world.”
For now, there are a few things you need to know about using #LittleGirlsClothes, so here’s everything you need.1.
You need to be active.
#LittleGirlishClothing isn’t just about buying clothes for little ones.
It also involves reaching out to influencers and influencers alone.
In addition to influencer marketing, the hashtag also allows brands to share their marketing efforts through social media posts.
For example, a tweet by Nike will automatically retweet the hashtag and give the brand’s followers a link to sign up for the newsletter.2.
The hashtag can be used as a way of launching new products or services.
When a brand or brand influencer posts about #LittlegirlClothes on Twitter, the brand can use the hashtag to push out a new campaign or product that is not yet available on the market.
For instance, Nike recently announced a new clothing line, called Little Girls.
Nike will post a photo of a Little Girl wearing the new shoes and a link on its website, as well as a hashtag for followers to sign-up to get the new Little Girls line.3.
Brands are already doing it.
Influencers have been tweeting about #littlegirlsclothes since the campaign began.
For many brands, the #LGC is already a buzzword in social media, and brands are already sharing content and creating campaigns on the hashtag (as well as through influencer promotion).
But what brands can you get started with right now?
Here’s how to start using the hashtag today.4.
You don’t need to make a brand big to make #LittlegirlsClothes work.
Brands that are already on the ground can use #LGCTeam to reach out to their audience.
For brands that are starting out and don’t have any brand resources, the influencers can create a hashtag campaign for their followers to follow.5.
Brands can use it to reach girls in low-income countries.
In countries like Uganda and South Africa, where there are not many opportunities for girls to wear clothes, brands can use hashtags like #Little GirlClothes to reach the next generation of women and girls.
For some brands, #LittleLittlesClothes is a way for them to connect with the girls of these countries.6.
Brands and influents are using #LGGCTeams to reach a global audience.
When brands or influencers tweet about #LGMiglishClothes or use the hashtags, they can reach out directly to consumers around the globe and spread the word.
Brands have also been using the hashtages to reach women in developing markets, who can now have their first glimpse of what the brands are doing.7.
The hashtags are becoming increasingly popular.
In the U.S., #LittleLittleGirls, #LGAttlesClothing, #GirlClothing are trending on Twitter and Instagram.
“We’ve been seeing a lot more brands starting to start talking about #Girlclothes and #LGTeeclothes, which are the hashtag for girls in poor countries,” says Jessica Stinson, VP and digital content at Little Girls Clothing.8.
Brands don’t just want to reach new girls.
Brands also want to connect to brands that already have a presence in these regions.
“When brands get a chance to connect directly with a brand, they’re seeing that there’s a huge following and a lot people interested in them,” Stinson says.
“And that’s something we’re really excited about.”9.
Brands will use hashtag campaigns to get noticed and to