I’m not going to wear a shirt with this label, says designer
The clothing and fashion website Jezebel is going to ban any brand with the words “jill” or “women’s apparel” from its site, which has grown over the past few years.
In a statement posted Wednesday, Jezebels editor in chief Lizzie O’Donnell said the company would ban the website from any of its platforms “in the near future,” including the site’s social media channels, where the JezebEL tagline is prominently displayed.
The JezebELS label has long been a platform for provocative commentary about the sex industry, including the phrase “jilted by a jilted woman.”
It has also become a forum for people to express anger over a range of issues, including a string of online attacks on feminist blogger Anita Sarkeesian.
O’Neill told TIME that the decision to ban the JeZBEL taglines comes after the site was targeted with a torrent of hateful online comments.
“It’s an effort to do something to get our voices heard, which is why we’ve decided to ban JezebElits brand,” she said.
“This was an incredibly sensitive issue that was brought to our attention from a wide variety of people across the world.
We want to work with all parties involved to understand and resolve this as quickly as possible.”
The company said it was taking the decision as a step in the right direction.
“Jezebels has a long and distinguished history of promoting diversity and inclusion in the fashion industry, and we are proud to have been one of the first sites to create an entire website dedicated to that mission,” O’Connell said.
She also said that the site would “continue to enforce our terms of service, including not allowing anyone to post content that is harmful or illegal.”
“Our commitment to fostering inclusive discourse and dialogue is clear and unshakeable,” she added.